Radiohead avoided album leak by labelling it as Phil Collins
by Roberta Ferguson on December 10, 2007 | Comments Off
Now this is some funny crap. How do you keep people from leaking your album online prior to its release date? You label is as crap you don’t think people will listen to….that’s how.
Radiohead labeled the In Rainbows music as Phil Collins Hip Hop Covers, Eagles: Greatest Hits, and Kula Shaker Demos. Too funny!! And genius!
What a risk! It sure paid off if you ask me.
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