earsucker

[Image Credit: Newscom]

Watch out Jessica Simpson, you’re not the only one out there with a beer to pawn!

Kid Rock is entering the beer race with the help of Drinks Americas Holdings and is launching his premium domestic beer, next year.

Drinks Americas CEO says, “Kid Rock is a reflection of great American rock and roll music and the American spirit, and we think we can create a beer in that same image. There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created.”

Kid Rock: Beer for rednecks.