EarSucker

Britney Spears jokingly made her new perfume “Mo” for the gay community. She touts “One spray and the gays will run your way”.

Check out the video which she did for LOGO’s NewNowNext Awards: (After the jump, for some reason, it autoplays)

Logo executive producer Christopher Willey says, “She’s having fun with her gay audience, because she’s an official gay icon at such a young and tender age. She has this natural rapport with the gay community. I think she just really likes her gay fans and she sees this as a way to talk directly to them, which she hasn’t really done before.”

What a cute bottle:

I love how she’s able to be funny and kid around with her audience.