Mr. Magic, John Rivas, dies of a heart attack

by on October 02, 2009 | 1 Comment

rapattackRemember that bit in Notorious B.I.G’s song “Juicy” that mentions “Every Saturday Rap Attack Mr. Magic Marley Marl”? He was referring to Mr. Magic AKA John Rivas, the man who almost singlehandedly made Hip Hop music mainstream.

Magic, whose real name was John Rivas, co-founded WBLS-FM’s Rap Attack radio show in 1983 and helped inspire budding stars like Notorious B.I.G. and Nas with early East Coast rhymes. Rap Attack went off the air in 1989, but Magic remained influential.

Rap Attack debuted in 1983 on WBLS with Mr. Magic and his sidekick Marley Marl. It’s a sad day for Hip Hop.

RIP Mr. Magic.

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  • Rockwell Noel

    Wow one of the Masters of Hip Hop has passed, unreal… I remember Beating up KRS-1 and RED Alert with great impact during the RADIO Wars and the Bridge Wars stemming from that whole rivalry 107.5 WBLS RAPP ATTACK SHOW HEADED by Mr. Magic VS 98.7 KISS Red Alert Show on 98.7 KISS Both New York City Radio Stations… ‘’of course that always was a no brainer– MR MAGIC’S RAPP ATTACK SHOW ALWAYS WON Against RED Alert of 98.7 KISS including every body else that tried to clone his show ‘’NO COMPETITION For the Rapp Attack SHOW…
    My Responses served both MARLEY MARL & MR MAGIC and was my Honor to do so at the time… If it wasn’t for him there would not be Hip-Hop as you know it today and yesterday despite its many incarnations and manifestations
    My condolences to the Family of John Rivas A/K/A Mr. Magic… A Real Hip hop legend who paved the way for many….
    (One) Rockwell Noel (Hip Hop) Stand UPPPPPPPPPPPPP……… for a snippet of my representations which Battles KRS-1 and Dj Red Alert on Fully representing Mr. Magic and Marley Marl ‘’Taking U Out’’ Rockwell Noel & The Poet go to Taking U Out is available NOW on iTunes, Rhapsody, Napster Amazonmp3 the Lime Wire Store, emusic and on 12’’inch limited Red Vinyl on BMX Recordings a Rockwell Noel Company 212-591-1759