Jersey Shore star, ‘The Situation’ seeks trademark for moniker
According to The Smoking Gun, “Jersey Shore” Michael “The Situation” Sorrentino is seeking to trademark the famous name that he’s given to his abs.
TSG reports:
The U.S. Patent and Trademark Office (USPTO) has received two applications to secure a mark for “The Situation,” a term recently popularized by “Jersey Shore,” the crass MTV reality show. One of the program’s characters is Michael Sorrentino, a 28-year-old New Jersey man who has christened his ripped abs “The Situation.” The gym habitue is known for exhortations like, “This situation is gonna be indescribable. You can’t even describe the situation that you’re about to get into the situation.” A December 28 trademark application (for t-shirts and underwear) was filed by a Las Vegas firm that operates several porn web sites. That business, Naughty Limited, is operated by Sorrentino’s older brother Marc, according to incorporation records.
He may run into some trouble with the trademark, due to another person previously applying for the nickname. Where’s Snooki’s application?
let these cast members get over themself and get the show off the air. who wants to watch a bunch of over rated wanttobes.
Comment by jim — February 2, 2010 @ 9:33 am
Jersey Shore is over, but the mammaries live on… Check out “Jersey Shore (A Love/Hate Song)” at http://www.youtube.com/watch?v=iNq7LyJ5dAc
Comment by Bruce — February 2, 2010 @ 12:57 pm
[...] make “The Situation,” nickname of Michael Sorrentino on MTV’s “Jersey Shore” monstrosity, a registered trademark. One petition was filed by some guy in Jersey who hopes to start a clothing line; the other was [...]
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