Lindsay Lohan suing E-Trade over ‘Milkaholic’ ad
by Lydia Harris on March 09, 2010 | 1 Comment
Lindsay Lohan is suing E-Trade over their use of a baby named Lindsay who is referred to as a “milkaholic”. Say what?
Lindsay is saying that the baby from the commercial of the same name is modeled after her and she wants $100 million for her pain and suffering.
The actress filed a lawsuit yesterday in Nassau County Supreme Court over the commercial that debuted during the Super Bowl this year.
The ad — part of a series starring babies who play the stock market — features a boy apologizing to his girlfriend via video chat for not calling her the night before.
“And that milkaholic Lindsay wasn’t over?” the baby girl asks him suspiciously.
“Lindsay?” the boy replies, just before a baby girl sticks her head into the frame and slurs, “Milk-a-what?”
Her attorney, Stephanie Ovadia, said, “Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They used the name Lindsay. They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”
Ovadia is trying to get the commercial forced from the air. It’s not like Lindsay trademarked her first name and she’s no Madonna or Oprah, so she needs to get off that high horse. And what the crap? Is she mad because milkaholic sounds a lot like alcoholic?
At one point I have to wonder if her attorney looked at her and said, “Are you serious? You want me to sue E-Trade for WHAT?”
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