Britney Spears paid $500,000 for Hold It Against Me product placements
by Jessica LeFevre on February 22, 2011 | Comments Off
In Britney Spears‘ new video for Hold It Against Me, it contains a lot of product placements. There’s Sony, Make Up For Ever, Radiance perfume by Britney — and of course, Plenty Of Fish.
The above pictured advertisement takes place at 1:39 in the video. Now, we’ve learned that Britney scored the big bucks for that little laptop snippet showing the famous dating website. TMZ has the scoop:
Sources connected to Britney’s video tell TMZ … Spears netted a cool $500,000 for various product placements in her “Hold It Against Me” video.
We’re told the dating site Plentyoffish.com, one of several companies featured in the vid, forked over “a couple hundred thousand” to feature their site on Brit’s computer during the vid and saw immediate results … a 20% spike in traffic the day after the video premiered.
Yes, there were a good amount of product placements in the new video, but is this really anything new??? For instance, when Lady Gaga came out with her Telephone video, featuring Beyonce. That had a metric ton of product placements. (Virgin Mobile anyone???)
So before people bash Britney too much, just remember that Gaga did it, as well. The photo above was screen captured from Telephone from the 4:26 mark.
I like them both, who’s with me?
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sucker