Esurance certainly publicized Lindsay Lohan’s involvement in their Super Bowl commercial promotion, but they kept the Bryan Cranston as Walter White Esurance commercial under wraps. If you’ve missed it, you can check out the full commercial below.
“How do you maintain an element of surprise in the Super Bowl, but take advantage of all the pre-bowl chatter?” said Ms. Credle [chief creative officer at Leo Burnett]. “We put Lindsay out there… to get the conversation started. But by holding Cranston back, we maintained the element of surprise.”
Esurance will continue using social to drive branded and user-generated content around the “Sorta You Isn’t You” campaign, but Ms. Credle said they’re still hashing out the details.
Were you surprised to see Bryan Cranston play Heisenberg one last time for this sneaky Esurance commercial? Sound off with your thoughts in the comments section below.