Former Twilight actor Robert Pattinson has been named the new face of Dior Homme fragrances. There have been rumors about this that have been floating around for months now, but the news has been officially confirmed.
Rob has been busy with his personal life, after having called things off with Kristen Stewart. It has also been reported that Rob has moved on to Katy Perry. Either way, this campaign is likely to be a welcomed distraction.
The company issued a statement saying, “The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance. He has since proven the scope of his acting talents by choosing films as varied as ‘Remember Me’ by Allen Coulter, ‘Water For Elephants’ by Francis Lawrence, in which he starred alongside Reese Witherspoon, or with his role as ‘Bel-Ami’, the famous Maupassant character.”
Does Rob’s face being splattered over a bunch of ads for the fragrance make you want to run out and purchase it? What are your thoughts on the decision to have Rob become the face of the brand? Share your thoughts below.