earsucker

Because surely the only way to promote anything these days is with sex, right?

Apparently 50 Cent must think so. Of his new cologne, called, “Power” Fiddy says, “For me, power isn’t just something you learn on the street or in the boardroom — it’s a way of life.”

The cologne reportedly smells like a mix of lemon leaves, black pepper, coriander, and nutmeg. He adds, “I really wanted to bottle up the rush it gives you so my fans can make it a part of their lifestyle.”

The cologne will make its debut at Macy’s on November 5th. The ad is so unapologetically photoshopped, too. Tsk, tsk.