Last month, Abercrombie & Fitch sent Mike “The Situation” Sorrentino a letter asking him to STOP wearing their brand of clothes. From our previous report, they said:
The company issued a press release on Tuesday, saying, “This association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.” They went on to say that they are “deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image.”
Since they’ve called attention to themselves, the reality star decided to take a look at their brand. Apparently, they’ve got shirts in their line that are inspired by Jersey Shore. One reads “GTL Fitch” and another that reads “The Fitchuation”.
TMZ reports that the Sitch has decided to send the company a cease and desist, because they’re making a profit from his trademark:
Now, Sitch’s lawyers are saying enough is enough … firing off a cease and desist letter to A&F on Wednesday — demanding the clothing company yank the t-shirts from their shelves.
Sitch also wants all the profits A&F made off the shirts — insisting his company MPS Entertainment owns the trademarks … and the clothing co. is infringing on them.
According to the cease and desist, A&F has until Tuesday to respond — or else.
They should probably think twice about their publicity stunts, just in case they’ve already tried merchandising products that someone else owns the trademark to. Just a thought.