Katy Perry to launch Purr fragrance

Katy Perry has been busy!

The singer just unveiled her new album cover yesterday and today, we’re hearing reports that she’s set to launch her own fragrance!

Contact Music reports:

The ‘California Gurls’ singer has teamed up with fragrance firm Firmenich to create Purr by Katy Perry – which includes peach nectar, apple, green bamboo, jasmine blossom and vanilla orchid as its ingredients – and she is confident consumers will be impressed with it.

She said, “There are amazing fragrances backed by other celebrities, but what I’m bringing is not like any other. It wasn’t just like, ‘I love gardenias.’ That would have been the easy route. I really wanted to develop a scent that was completely unlike anything I’d smelled before and not one that smelled like a knockoff of another scent. I’d never want to do anything ‘just because’.”

She went on to reveal that she was inspired by friends who are in the business. She said, “I have about fifty fragrances and I’m intrigued by the mystique scent has. I saw a lot of my peers getting into this world, and, as with my music, I thought I could bring my touch to the category and make it competitive.”

As far as the name of the scent is concerned, she added, “I’m a very lyrical-based person, and the whole ‘purr’ thing kept coming back – the sound is in perfume, perfect, even Perry if you say it a certain way. It just seemed logical. The hardest part was keeping it under wraps for a year during the development process. I kept wanting to tell someone!”

Katy’s fragrance is set to hit stores in November. Will you buy it?

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